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Program Associate, Communications

JOB DESCRIPTION

Leher is a child rights organization, working to make child protection shared responsibility. We believe that when caring families, alert communities and responsive governments come together, child will be protected. Since 2013, we have been creating engaging content, campaigns and properties to raise the profile of child rights in India and we are looking for a creative, outgoing, motivated and eager-to-learn individual to join our communications team.

Program Associate, Communications

Leher is looking for a Program Associate, Communications excited about delivering fresh and innovative content/ ideas, to work closely with our team, content contributors and partnerships, to oversee and manage Leher’s content, aesthetic and voice. This is a one-year contract position, with a 3 month probation. Are you driven by big ideas and storytelling? Are you eager to drive change in the child rights sector? Are you keenly tracking communications and innovations in the development sector? Do you have excellent communications and creative skills? And are you passionate about the digital world? We want to meet you.

Key functions

You will report directly to the Head, Communication and closely with the communications/content strategy for Leher, to manage the following executions and thinking:

  • Assisting to select and assign trending topics to content, campaigns and collaborations, to tap online and offline audiences
  • Regularly analysing online content that present ideas and opportunity for content, engagement strategies, develop/execute social & user engagement campaigns on Facebook, Twitter and Instagram (and adapt to new media)
  • Assisting to create stories, blogs, photo stories, newsletters, infographics and overall content briefs for key contributors and collaborations
  • Responsible for content partnerships/ collaborations and maintaining strong relationships and daily communication with them regarding direction of content
  • Developing strategies to increase reach and traction on Facebook, Twitter, Instagram, YouTube by outlining a content editorial calendar and conceptualizing strategies to increase audience participation
  • Networks and collaborates with key influencers to create relevant content and interactive media experiences through social media platforms
  • Working with writers, photographers, illustrators, volunteers/ interns amongst others to ensure quality of content
  • Pitching, writing and editing for campaign content
  • Taking on online and offline events, campaigns and innovative ideas to engage large audiences
  • Creating weekly task lists to the Head, Communications which include ideas, plan and suggestions for work
  • Undertaking travel within and outside the city or any other job required for the fulfillment of tasks

What You Should Have

  • Education/ Background in Journalism/ Communications/ Marketing
  • Minimum 3 years experience in publishing or digital media as a writer/ editor/ reporter making strategic contributions to the organization’s growth
  • Must be a person who lives and breathes content, and is highly creative. Must have documented immersion in social media. (Give links to profiles as examples)
  • Must be a fantastic writer, with all the skills of writing in an engaging manner for Leher’s online audience. Must be able to effectively communicate information and ideas in written and video format.
  • Has the ability to plan sharp, innovative campaigns and be able to quickly adapt those strategies in response to viewer feedback
  • Must possess a great ‘voice’ online that is respectful, engaging and personable in order to retain visitors and engage them in one-on-one interactions
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Working knowledge of photoshop, illustrator, moviemaker and indesign
  • Clear understanding of multiple social media platforms and web publishing
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social” and working knowledge of wordpress
  • Strong understanding of child rights/ development sector in India and a familiarity with Leher’s voice and aesthetic
  • Strong analytical reasoning skills and an ability to think and execute strategically
  • Must be able to effectively deliver clear, constructive feedback and strong briefs
  • An ability to view things from a macro level and think strategically as well as systematically
  • Good writing/ copy-editing/ proofreading skills
  • Must be highly organized, motivated, and goal-oriented
  • Must be team-oriented, responsive, and comfortable collaborating, but also able to work independently
  • Must be able to multi-task, manage multiple stakeholders at the same time, write creative content and maintain website backend all at the same time
  • Flexible and good with time management/ maintaining efficiency across a cross-functional role between social media management, creative content and networking for collaboration
  • Must be able to develop a good knowledge of Leher’s values, programs and its child rights framework

[If you do not check off all the boxes, yet still believe you’d be great for the role make sure you explain why and we’ll consider your application. Previous full-time experience is non-negotiable however.]

How to Apply

Please send across your resume, previously published writing samples, a cover letter detailing why you want (and think you’re right for) this position to contact@leher.org with the subject line ‘Application: Program Associate, Communications’. You should also send across references, if they’re not already a part of your resume.

What We Have

  • A small but highly committed and creative team who are seriously driven to make child rights everybodys business
  • A ‘work from home’ policy, allowing you quiet work time, and regular meetings with team members
  • A space to explore new ideas and a platform to debate and question why we do the things the way we do them, and the opportunity to change attitudes and mindsets on child rights
  • A network of child rights experts, photographers and creative people all wanting to come together to change the discourse on child protection

Note To All Potential Applicants: At Leher, we’re committed to building an inclusive environment for people of all backgrounds and do not discriminate on the basis of anything from gender identity, caste, sexual orientation or disability. If you have the required thinking/ experience/ attitude/ willingness to work hard, we encourage you to apply.