Utterly Butterly Bachpan
We’ve grown up with Amul hoardings… How many times have we been halted in our tracks by the round eyed, chubby cheeked girl in her polka dotted frock winking at us from strategically placed hoardings. How often have we stopped, looked and chuckled at her take on significant topical issues on politics, economy, sports, music, foreign affairs, urban life and social issues. Witty, humorous, irreverent and at times reflective, she has rarely been afraid of questioning stereotypes and raising issues of social significance. Though there are times when she is scared, sad, or just plain mad, she has an emerging voice that has also lent itself to the voice of India’s children.
Even before the advent of google doodles, she supported all causes, grieved all deaths, cheered all victories, cursed all scammers and hailed all youth icons. The loss of Nelson Mandela, the midday meal deaths in Bihar, the first test tube baby – all have made a place in our hearts.
As we celebrate Children’s week, here’s a chronicling of the Indian child’s happy and sad moments in the utterly butterly childlike style, making you smile even today.
Photo Credits : Amul India
Words By : Leher